Toolkits: Trade Show Strategy
Association exhibitions and trade shows serve a dual purpose: they generate replicable and sustainable revenue for associations, while also engaging and enhancing associations' member communities. A well-executed association exhibition or trade show demonstrates leadership in an industry, creates value for current members, and attracts prospective association members.
The Trade Shows and Exhibitions Toolkit, developed by trade show specialist, Jim Beretta, supplies association boards with the information and resources necessary to initiate, assemble, and implement impactful association exhibitions. Beretta, the principal of strategic marketing consultancy, Customer Attraction, adapts his expertise in "for-profit" trade show marketing and trade show strategy to produce insightful guides and templates for "non-profit" trade shows and exhibitions. By learning the importance of sound trade show marketing, association managers will better understand how to attract larger audiences with their shows and exhibitions. Becoming better marketers is a large part of how association managers create winning exhibitions!
Designed for association professionals from the trade show novice to the seasoned exhibition expert, The Trade Shows and Exhibitions Toolkit contains easy-to-use video, online, and mobile features that cater to a wide variety of association audiences. Customizable tools, such as Word documents, PowerPoint presentations, trade show checklists, trade show planning templates, and photographs, further supplement this already extensive Toolkit resource. In addition, The Trade Shows and Exhibitions Toolkit provides essential insight into numerous association trade show and exhibition topics, including:
The Plan Overview
Your Competitors in Trade Show Eventing and Scheduling
The Show Vision and Educational Perspective
Strategic Imperatives for Trade Shows
Trade Show Sponsorship, Pricing and Marketing
The Sales Plan
Reducing Risks and Managing Expectations
Trade Show Metrics for Associations
Association exhibitions and trade shows offer organizations a great deal of opportunities. Trade shows educate members and attendees, foster leadership and innovation, and develop sustainable revenue streams. The Trade Shows and Exhibitions Toolkit will help association managers to capitalize on these opportunities and to realize the full potential of employing proven marketing strategies in their association trade shows.