Toolkits: Member Research and Feedback
Maintaining and enhancing member satisfaction, while attracting new members, is a crucial and ongoing challenge for associations. All associations possess a means of gauging member satisfaction and engagement as a critical basis for improvement. By properly collecting and analyzing the views of their membership, association managers better understand how to enrich their members’ experiences within their organizations.
The Association Member Survey Toolkit offers managers a complete guide to conducting meaningful and constructive surveys of their members. While many associations use surveys and other feedback tools in order to review their services, few understand the complexity of the survey process and how to gain actionable insight from their results. The Association Member Survey Toolkit provides thorough instructions for each stage of surveying, from planning the survey and attaining "buy-in" from key stakeholders, to tracking the changing views of an association’s membership.
An expert in survey design, execution, and analysis, Research Bridge President, Veronika Kopcik introduces associations to the more intricate elements of successful surveying. In the Toolkit, Kopcik examines how to write survey communications that will entice members to participate, how to produce survey content that will generate valid and reliable data, and how to analyze and prepare survey findings that will create a positive impact on management and the member community. Additionally, The Association Member Survey Toolkit distinguishes between surveys conducted in-house and those outsourced to a provider. By following the Toolkit’s detailed instructions, association managers will select both the type of survey and the provider that best suits their association’s needs.
The Association Member Survey Toolkit includes customizable samples and templates. Examples of effective survey questionnaires, comprehensive survey reports, and many types of survey-related communications will facilitate associations’ survey development. The Toolkit encompasses the following key concepts:
In-house vs. Outsourced Membership Surveys
Planning the Survey
Survey Communication Strategies
Survey Content Design
Basic Data Analysis
Advanced Data Analysis (Getting More Out of Your Data)
Preparing Survey Reports
Sharing and Distribution of Survey Results
Repeating the Survey
The 10 Deadly Mistakes of Surveying Your Members
The Rewards of Doing It Right