Personal Branding Strategy
Described by Forbes magazine as a leading personal brand expert globally, and by clients as their "Career Hacker", Paul Copcutt has exceptional skills in quickly distilling what he see's and hears in to custom solutions that are effective. Copcutt helps people uncover their uniqueness and communicate it in an authentic way to those they are trying to influence. His approach to personal branding strategy ensures that his clients are noticed and remembered, for the right reasons.Creating the Career Hacker"
Copcutt is passionate about personal and association branding because he knows that the only barriers to doing what you love are those you put in place yourself. After two attempts at passing his basic Math qualification and his biology teacher labelling him an idiot, it was ironic that these subjects were the basis of a successful corporate career that started in banking and ended in biotech. After reading Tom Peters "Brand You 50" in the late 1990's and realising that he had taken many of the actions and suggestions that Peters wrote about, Copcutt knew that he had to help others do the same. This would later form the basis of his "Career Hacker" approach.A Global Resource on Association Branding
What sets Paul Copcutt apart is he uses real client stories and practical, easy to implement actions in an acclaimed, tried and tested program.
You can feel confident engaging him to guide you and your members to greater success. Over the years, his expertise in personal branding strategy has been honoured with remarkable and notable accolades, inspiring Fortune 500 executives and employees to proactively manage their careers.
He regularly speaks to professional association audiences across North America, presenting them with latest information on association branding examples, and practical actions for creating your personal brand. In addition, Copcutt is one of the first personal brand strategists to be certified globally.
A regular media resource, Paul Copcutt's perspectives and client actions have been featured in Elle, Money, Reuters, The Wall Street Journal and The Globe & Mail as well as online including HigherBracket.ca and BlueSteps.com both resources for the $100k plus executive. As a top contributor to the Career/Training section of MarketingProfs.com, Cocutt produced quality online content on personal branding strategy for over 3 years. Paul's personal brand expertise has also been cited in several career books including the best sellers Career Distinction, The Female Brand and The Twitter Job Search Guide.
A born again runner and committed and passionate about the future of his adopted country and the youth that will be taking that responsibility forward, he is actively involved with FAB (Fit Active Beautiful), a running and goal setting program for helping young girls grades 6 upwards living in poverty to become strong women. He is also a specialist with the not-for-profit oraganization, Youth in Motion, and helps to manage their annual "Top 20 Under 20" awards program.
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Paul Copcutt's Recent Association Clients
- Promotional Products Association International
- Financial Executives International
- Ontario Pharmaceutical Marketing Association
- Chartered Financial Analysts
- Professional Writers Association of Canada
- Institute of Internal Auditors
- Canadian Corporate Counsel Association/Canadian Bar Association
- Women in Technology International
- International Coach Federation
- Human Resource Professionals Association
- Professional Women's Symposium Association
- Certified General Accountants
- Canadian Society for Training & Development
- Certified Management Accountants
- Organizational Development Network
- International Association of Business Communicators
- Career Development Association of Alberta
- Dental Technicians International Association
- Canadian Association of Career Educators and Employers
- Canadian Montessori Association
- Auctioneers Association of Ontario
- Women in Financial Services
- Insurance Bureau of Canada
Recent Association Testimonials
Paul is truly an expert in personal branding. He is knowledgeable, engaging and is very passionate about the power of personal brand. I highly recommend Paul to anyone who is looking to build their own unique brand..." Michael Burwell, Operations Leader & Chief Financial Officer, Pricewaterhouse Coopers LLP
If you want more advice on personal branding, since I dismissed it and said read my book, go talk to Paul..." Keith Ferrazzi, Author of New York Times Bestseller 'Never Eat Alone'
Your comments were refreshing and provided a perspective that is seldom heard in the legal profession. I have already had requests to bring you back. In fact, on person actually said "Where in the world did you find him - he is fantastic!" Christine Staley, Director of Professional Development, Canadian Corporate Counsel Association / Canadian Bar Association