Social Media Strategy for Associations
Harp Arora is the founder and principal of Sedona Communications, a communications agency specializing in marketing and social media strategy. She helps organizations in the professional services sector stand out in a sea of sameness with compelling programs that blend new online approaches with traditional marketing channels.
Before launching Sedona Communications in 2003, Harp worked on the client side of the table - with diverse marketing and communications roles at a Fortune 500 company. With 10 years of corporate experience and insights under her belt, she followed her entrepreneurial longings and struck out on her own.
Harp has been involved as a member and director with a number of regional, national and international associations during her career. Combined with her long-time experience as a board member of her professional association (IABC), Harp understands first-hand the challenges associations face in getting their message heard.Connecting Associations and Social Media Resources
Harp's goal is to make it easy for associations to plan and implement social media strategy that will help them gain greater visibility and strengthen their relationship with their member communities.
Harp regularly delivers social media training workshops and seminars to businesses and non-profit organizations. She is also a columnist for the business magazine Exchange, and writes on non-profit social media strategy and social media for associations. As an adjunct faculty member at The University of Waterloo and Wilfrid Laurier University, she has taught marketing and communications courses to undergraduate and MBA students since 2007. Harp is a contributing author to the bestseller "Sales Gurus Speak Out", published internationally in six languages.Commitment to Her Community
Passionate about social entrepreneurship and community-building, Harp has been actively involved in her community as a volunteer, mentor and board member for non-profit organizations spanning the arts, health, business, volunteering and social services. Harp is focused on "doing well and doing good", and helping like-minded organizations to do the same.
What Harp's clients value most about her services is the distinct blend of corporate, academic, and agency expertise that she brings to the table. Her ideas are grounded in theory, yet practical, and are executed with style and creativity. Harp holds an MBA and BA.Click on one of the links below to connect with Harp on social media:
- LinkedIn: ca.linkedin.com/in/HarpArora
- Twitter: twitter.com/HarpArora
- Facebook: facebook.com/HarpArora