Association Board Culture and Behaviors

Adherence to governance best practices don’t stand a chance of impacting board effectiveness in the face of wonky board behavior.

The level of director of engagement, the thoroughness of deliberations, and the quality of decisions make up the litmus test for association board effectiveness –- a test boards can easily fail if it is populated with dysfunctional director types who, with their personal agendas, only serve to undermine a productive board culture.

The root cause of a dysfunctional board is ineffective director recruitment.  A narrow focus on skills, experience and influence leaves out a critical factor in a director’s effectiveness – their ability to function well within a group decision-making process.

While democratic elections by an organization’s “owners” sound good in theory, building the right board team demands a carefully managed mix of skills, experience, personality types and understanding of stakeholder issues.  What motivates a director to serve is far more critical to overall board effectiveness than the doors they can open, their achievements, or reputation.

Association Board Leadership

A board’s overall effectiveness can often be linked directly to the quality of association board leadership and the ability of the board chair to focus and leverage the directors’ collective efforts.

As such, the role and influence of the board chair on any board’s success cannot be overstated.  The board leader’s job is a complex one demanding significant, well-developed skills to foster a constructive board culture, facilitate effective oversight, and nurture a productive relationship with staff or management.  Board leadership is arguably the single most important board success factor.

The chair plays a critical role in helping the board act independently, keeping directors focused on the organization’s mission, ensuring the board understands its responsibilities, and maintaining the appropriate boundaries with staff.

Overseeing board logistical issues is the easy part of a board chair’s job.  The real work comes when, as the board’s player/coach, the chair works to ensure a constructive dialogue between the board and staff, that the board works as a cohesive team, and that contentious issues are proactively addressed to maintain unity.

Association board members and stakeholders look to the board chair to take the lead to ensure proper oversight.  This includes ensuring that keyboard processes such as director recruitment, orientation and ongoing education, and board assessment are undertaken appropriately.  Perhaps most relevant is the need for effective stakeholder communication as a means of engendering the trust and confidence a board needs if it is to be given the space, support, and discretion to do its job.

Making an Investment in Association Strategy

There is a strange dichotomy in associations in recent years. While more associations have more money sitting in reserves than ever before, boards are reticent to invest in strategy. We have all heard how public companies are holding unprecedented amounts of cash at the expense of shareholder value. Those companies should either invest in future growth or release bigger dividends to shareholders. This is analogous to the state of many associations today.

My biggest frustration after every successful planning process with associations is the hesitation to invest even small percentages of reserves in strategy. This money ultimately belongs to your members and they expect you to put it to the best use to drive your association’s mandate forward. Making strategy is the absolute obligation of the board of the day. It may be scary, but today’s board must make real strategy that binds future boards and drives future decisions across the operation. Real strategy almost always requires an investment.

I’m not advocating putting your organization at undue risk in future tough times. I’m advocating modest investments to make real change for the benefit of your members. Do you want to grow? Do you want to improve your education or advocacy efforts? Do you want to drive greater value to members? Make the investment.

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