Unlike many of the concepts of effective business planning, Strategic Imperatives are something that many planners have never heard of. The idea of Strategic Imperatives, sometimes known as Strategic Priorities, Business Imperatives, Business Priorities, among others, have not had a long history.
The use of Strategic Imperatives is currently limited to the most forward thinking organizations, so if you can only do one thing to improve your business plan, focus on Strategic Imperatives.
6. Each Strategic Imperative Must Have a Clear Completion Date.
Although Strategic Imperatives are not projects, they do have a start and finish date. Strategic Imperatives are not operational, and they can’t go on indefinitely. Strategic Imperatives should change over time, and as Strategic Imperatives are completed, other Strategic Imperatives are started.
To build on the example I used in our last blog regarding “People Development” as a Strategic Imperative; it, of course is possible that at some stage in an association’s development the deliberate development of its employees may be a reasonable Strategic Imperative. But that Strategic Imperative must have well-defined boundaries, and clear objectives that can and must be completed in a reasonable length of time.
When those objectives have been met, the Strategic Imperative gets dropped from the list. Of course “People Development” is always going to be an important ongoing part of any operation, but it is no longer a Strategic Imperative. I see lots of examples like this in my work, including Strategic Imperatives around “Improving Member Service”, “Growing the Sales Force”, and “Building a Culture of Continuous Improvement.”
7. Clearly define accountability for each Strategic Imperative.
Because Strategic Imperatives are strategic, we are talking about executive accountability.
The overall accountability for each Strategic Imperative should reside with one of the organization’s most senior people. But don’t fall into the trap of giving accountability for every Strategic Imperative to the ED or CEO. Yes, they have overall accountability for the vision and the strategy of the organization, but don’t forget we are trying to deliberately push accountability down the organization one step at a time, and Strategic Imperatives are the first step.
Although the accountability for each Strategic Imperative is going to be assigned to one senior person, there will be shared responsibility to execute it, as the associated actions move down the organization.