A major component of an association’s financial planning process is target setting. Targets have the ability to inspire an entire organization, and how they are set up can have as much of an impact on people as the targets themselves. Whether or not the targets will be successfully executed depends on how well they are communicated.
Here are a few tips to keep in mind when communicating targets:
The numbers have to be crystal clear. This is the time to avoid ambiguity or confusion about the workings of an organization. The only thing worse than not communicating targets is communicating targets that confuse the foot soldiers about what is truly important.
The communication of targets (especially the high level, strategic ones) is a relatively top-down exercise. However, staff and managers deserve to understand the context with which the targets were created. People will be more inclined to buy-in and get behind the targets when they understand the thinking behind those targets.
Consider the Audience
Depending on the audience (highly educated or not, blue collar, white collar, internal or external), and how they are positioned will make a big difference in communicating targets well.
Who the communication comes from tells people a lot about the level of importance to the association. Divisional level targets should be communicated by the head of the division or region, whereas high level, strategic targets should be communicated to the whole organization by the CEO or ED.
Stay tuned for more insight into improving target communication skills.