Two More Essential Principles for International Success

Last week The Planning Group’s Peter Wright gave us some expert advice for association professionals travelling abroad. This week we have two more important tips to help you avoid making these mistakes on your next trip!

Do – Notice patterns and modify your strategy.

“There have been times when I’ve started think that whenever the French are involved, my projects tend to go sideways, but that isn’t really true and starts to become an excuse.” It’s important to step away from stereotypes and look at the bigger picture. “Better yet, think about patterns or trends you have seen dealing with particular cultures and work modifications and mitigating strategies into your approach.”




Do – Above all, stay true to your ethics.

“We all know someone who has been entertained a little too much by a client the night before a big sales presentation. I myself have firmly said no to a client when a fun night of Karaoke in China ended with an offer that conflicted with my values.”

Although it is important to try to experience the local business and cultural practices as much as possible, the old adage ‘when in Rome, do as the Romans’ only works to an extent. Whenever you are presented with a situation that goes against your ethics, stay true to yourself and your values.


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