Associations should look to Nintendo for inspiration

For small associations, the everyday acts required to keep the organization functioning can, at times, become overwhelming. As they take up more and more administrative time, it can be difficult for association executives to pursue the long term-goals they originally sought. 

It can be tempting to let certain plans go on "autopilot," but that isn't necessarily a good idea. The circumstances surrounding an association change all the time, and without an association executive at the helm and ready to make decisions, problems can arise.

Instead, organizations should take the advice of a recent article on Associations Now, and act like Nintendo.

As one of the leading companies in the videogame industry, Nintendo is known for its creative approach to making games and the systems through which consumers play them. In an industry where so much pressure is put on producers to create polished products with better graphical capabilities, Nintendo has created systems like the Wii, which was one of the first consumer electronics to use motion control, or the Nintendo 3DS, which allows players to view games in 3D without glasses.

Why does this company always seek out new and unique strategies? The news source argues that the most important question for industry players is, "What have you done for me lately?" And as consumers continuously seek out new and better experiences, Nintendo believes in bucking trends.

The same can be said about associations. Members are very interested in what their organizations are doing for them, and they want to see unique approaches to longstanding problems. This is why it is so important for association executives to make time for their goals. Innovation will not happen by itself.

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