We've talked in the past about ways in which your association can ensure that your events are a success. It's important to choose a good conference destination, as well as think of innovative ways to utilize technology to reach your organization's goals.
In today's mobile driven world, what better way is there to think outside the box than to create an event app?
For those who are not familiar with the concept, an event app is a smartphone or tablet app that is specifically tailored toward a particular conference or gathering. These apps can serve a variety of purposes. They can convey information to users about what the conference has to offer. They can serve as notetaking repositories for conference information. Most importantly, they can allow users to store contact information and further their networking opportunities.
It's not just about keeping users engaged before and during the conference. Event apps are a great way to keep people interested in what a conference has to offer long after the fact. Once downloaded, users tend to keep thee apps on their phone, where they can continue to provide useful news and updates.
"If you care about long-term engagement, are people still using it a week after the event is over?" Pathable CEO Jordan Schwartz told Associations Now. "A month? A year? Or did the engagement just end when the event ended?"
App design and development can be a challenge to those who are new to the field, but it is a surmountable one with the help of association training programs.