Is your association growing fast enough?

Statistics show that most associations are growing, albeit slowly. In the 2014 Financial and Operational Excellence Survey, more than half of the associations polled expect to give their staff members raises in the coming year. According to a chart featured by Association Trends, this was particularly true for professional and trade organizations, though many smaller associations with budgets less than $1 million also agreed.

Is your association growing? If not, it may be time to take a closer look into what might be causing the problem. 

Say, for example, that renewal rates are falling. As pointed out by another article on Association Trends, renewal rates are often used as a metric to determine the strength of an organization's relationship with its members. If fewer are renewing, then the association is not doing everything it can to keep members interested and engaged.

A recent survey of association members found that a significant number did not renew their membership because they found it difficult to justify the expense and did not feel engaged with the organization. 

This is a far cry from what is experienced at associations that are growing. Organizations that have reported successful years are seeing higher attendance numbers at trade shows and webinars, as well as more members who show an interest in volunteering.

If your association is not growing, you may need to make a special effort to reach out to existing members and give them a reason to stay. There are a wide variety of association management resources, such as training programs, that can help you achieve this goal.

Statistics show that most associations are growing, albeit slowly. Is yours?

Statistics show that most associations are growing, albeit slowly. Is yours?

Leave a Reply

Your email address will not be published.