Value Proposition allows associations to form a strong strategic foundation they can continue to build on, but what other benefits come from a deep understanding of value proposition?
Firstly, and most importantly, your organization can avoid commoditization of your offer. You don’t even need complete control over all parts of the value you deliver. Your association’s unique partnerships with others, and tight relationships with suppliers, and other intermediaries can be combined with your offer to deliver a powerful solution to your members. The use of engaged members can even be part of the value chain equation.
When done right, understanding and articulating a clear statement of value proposition will help you realize:
- Better recruitment
- Faster product development and time to market
- Decreased development and marketing costs
- Improved operational efficiency
- Increased market share
- Better member retention
To come: how to use value proposition statement as a powerful marketing tool.