This week we have some continued insight to guide you through the financial planning process for associations, and help improve your skills when communicating targets.
So What/Do What
Throughout the planning process, do your best to provide some line of sight between the targets being communicated, and the work that people are doing every day. The communication must make it plain to each and every person why they should care, and what, if anything they can do about it.
Your communication must answer these questions:
- Why is it important that we achieve these targets?
- Will something bad happen if we don’t achieve them?
- Will something good happen if we do achieve them.
- How will that affect me personally?
Who is accountable for achieving the targets? Many people may have a responsibility to do their part to reach these targets, however it should be clear who is ultimately on the hook for their failure or success.
Most importantly, the communication should tell everyone what plans are in place to address each specific target. Be sure to point out any gaps in the plan, or where future planning will be needed.