Fear of failure is another one of my favorite euphemisms. Of course we are all afraid to fail and this fear could certainly be heightened in less enlightened workplaces where an overall culture of fear or intimidation is prevalent. In some organizations, people really are afraid to fail. That is not what I am talking about. I’m referring to situations mostly where the fear should be gone, but we just are not putting forward the effort to move ahead.
Let me give you an example. When I help associations define their strategy, we always try to identify a handful of strategic imperatives. Essentially, what are those 5 or 6 critical priorities that must be accomplished in the next 12 months if we hope to be on track to our vision? Invariably, most organizations define at least one or two strategic imperatives that start with the word “leverage.” “Leverage our member data.” “Leverage our XYZ system to maximize value.” This makes sense. We build systems and processes and practices and we just don’t use them effectively enough to get our value out. These things take time. But what would you think about a strategy where every single strategic imperative started with the work “leverage?” I know what I think. I think those organizations start a lot of things and don’t have the discipline to finish them and follow through to achieve their original objectives.
I suggest we rename fear of failure to fear of follow through.